The theme I was going for was "strange and wonderful" because the company has the weirdest and most wonderful bunch of people. What makes up the company is the people. To enforce on this point, I made it in such a way that the reason why people can see the logo of the company is because of the lights emitted from the plants. For this concept, I have chosen plants because there are just so many variety of plants in the world (and definitely not because I have a secret obsession with them). Some of them have strange behaviors, such as the "shy" mimosa plant that closes upon touch and the foxfire fungi that glows. Some carry positive benefits such medicinal values, while some can be deadly and poisonous. With all these characteristics about plants combined, it makes them strange and wonderful, just like the multitude of people there are in Cravefx.