Su Ann Thank You

The client approached CraveFX to create a video to thank the staff of Intercontinental Hotel Singapore. I was fully in charge of the entire video production. After receiving the brief, I felt that the best direction for this video was to go for a more hand drawn or hand painted look to reflect the warm sincerity that the client has towards the staff. As the staff and the client were already candid with each other and close like a family, a cute and light hearted approach was taken for the design and storytelling respectively.

Commissioned by: Lee Su Ann
Creative Director: Davier Yoon
Styleframe Designer: Khoo Siew May
Storyboard: Khoo Siew May
Animation: Khoo Siew May
Producer: Debbie Heng
Produced at CraveFX (Singapore)

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